Your advertising at Stuttgart Airport
Stuttgart Airport offers you a wide variety of advertising, promotion and exhibition spaces that are just waiting to be activated with your ideas and advertising messages. Thanks to the optimal arrangement of the advertising spaces and the possibility of target group-orientated placement, our advertising spaces are ideal for attracting the attention of passengers along the customer journey. You can find out more about airport advertising on our website and put together your perfect advertising space package in just a few minutes: Select the advertising format, target group, location and time period and you will be shown the available advertising spaces. Advertising at Stuttgart Airport is that easy!
Facts
Stuttgart Airport, located just 13 km from the city centre, is conveniently situated close to the A8 motorway and can also be reached via direct con - nections on the S-Bahn (overground rail) or U-Bahn (underground). With 46 airlines that fly to 35 different countries, and up to 400 flights taking off or landing every day, it is considered to be one of Germany‘s topperforming single-runway airports. In 2022, the airport was chosen as Europe‘s most punctual airport by the online platform statista. For 2023, the airport operating company is reckoning with 8.4 million passengers, and more than 9.0 million passengers are expected at STR in 2024. The airport offers them around 3,000 m² of restaurants and cafés, and 6,000 m² of shops. There are more than 300 companies and official authorities based on the campus and the Stuttgart Trade Fair is also within walking distance, with around 120,000 m² of exhibition space.
Indoor
IF YOU ADVERTISE HERE, YOU WILL BE SEEN.
Draw attention to your brand with our indoor advertising spaces in an attractive environment and be seen by both visitors and passengers. You can‘t get closer to them than this!
Lightboxes
With their LED backlighting, our light boxes are particularly good at catching people‘s attention. Sited in high-traffic locations in the terminals, they really stand out and help you to reach your target group with precision: before take-off, after the security checks, at the baggage reclaim area, or at the gates. Your advertising visuals can be reinserted and then removed again for several flights, all in one booking. During advertising-free times, we are happy to store your visuals ready for the next „flight“.
Our classic formats: 2 m (w) x 2 m (h); 4 m (w) x 2 m (h); 6 m (w) x 2 m (h)
SPECIFICATION: Frameless tensioning system
MINIMUM BOOKING: 1 month
LIGHTWALL Terminal 1
Welcome to Stuttgart! Our lightwall Pos. 1.2.81 in the entrance area of Terminal 1 is an absolute premium product. This exclusive, high-traffic location (Arrivals corridor for domestic /Schengen flights) guarantees an especially high level of contact with your target group. Treat yourself to 30 metres of top-class brilliance with the latest LED technology.
SPECIFICATION: Frameless tensioning system
MINIMUM BOOKING: 1 month
LIGHTWALL Terminal 3
Welcome incoming passengers as they arrive in Terminal 3 with our lightwall Pos. 3.2.05. A strong presence and guaranteed to be in the line of vision of your target group with two exclusive front sec - tions. This high-traffic location (Arrivals corridor for domestic/Schengen flights) stands out with exceptionally vibrant and rich colours through the use of the latest LED technology. Accompany incoming passengers as they take the long walk to the baggage reclaim area and use this opportunity to maintain a high degree of contact with your target group.
SPECIFICATION: Frameless tensioning system
MINIMUM BOOKING: 1 month
Banner
Our large format banners made from PVC film or flag fabric are positioned in central, high-traffic areas within the airport. With their highly exposed position, they achieve a good degree of reach and have a particularly lasting impact. An advertising space of up to 33 m² gives your messages a brilliant outlook.
SPECIFICATION: PVC film or flag fabric Fire prevention standard DIN EN 13501-1
MINIMUM BOOKING: 1 month
FOILS FOR REVOLVING DOORS
Our lit-up display cases (revolving doors) can be found at the entrances and exits of the public Departures/Arrivals areas. Your message will be presented here at eye level. Either as a large-format printed film or the surface available can be used to present your product in a more direct manner. One revolving door consists of two display cases which each have three advertising spaces. Passengers and visitors go through these doors when they enter or leave the terminals.
SPECIFICATION: PVC film Fire prevention standard DIN EN 13501-1
MINIMUM BOOKING: 1 month
FOILS FOR SLIDING DOORS
Our film ads are highly suitable for short-notice, campaign-related advertising activities, e.g. directly on the glass surfaces and sliding doors in the Arrivals area or in the boarding bridges. And they are also the perfect choice for more longterm campaigns. Thanks to their ideal location, you can always be sure of having a constant and high level of contact with your target group. The constant opening and closing of the sliding doors creates an active advertising space that is important due to its placement in high-traffic locations where people spend quite some time.
SPECIFICATION: PVC film Fire prevention standard DIN EN 13501-1
MINIMUM BOOKING: 1 month
EXHIBITION SPACES
Our exhibition spaces offer your product an exclusive stage so it can speak for itself through its shape, colour, size, material or workmanship. Whether you choose a space in the terminals or on the baggage reclaim conveyors – your message will become a memorable experience for your target group.
SPECIFICATION: Area to show exhibits. Exhibits must comply with fire prevention standard DIN EN 13501-1 and must not have any sharp edges.
MINIMUM BOOKING: 1 month
Outdoor
CONSTANTLY HIGH LEVEL OF CUSTOMER CONTACT GUARANTEED
The extensive airport premises provide the perfect stage for unusual outdoor advertising campaigns. In especially exclusive locations on the apron area or the multi-storey car parks, it won‘t just be the passengers and visitors that become your audience. Employees of the neighbouring companies in the Airport City, travellers at the long-distance coach station (SAB) and visitors to the Stuttgart Trade Fair will also get a great view of your ads.
LARGE BANNERS
With a surface of up to 360 m², our large banners on weather-resistant net vinyl are perfectly suited to large-format presentation of your brand or product. Their placement is absolutely prominent in highly visible and very busy locations on the airport premises, so they have a particularly wide reach. As they have their own lighting system, your advertising message will always remain visible, even at night.
SPECIFICATION: PVC Mesh Banner
MINIMUM BOOKING: 1 month
FLAGS
Flags are an eye-catching option for image and product advertising and are also suitable for shortterm outdoor campaigns. They are positioned very close to the terminal buildings, for example along the boulevard that leads to the Stuttgart Trade Fair. A large number of passengers and visitors to the Stuttgart Trade Fair walk past these top locations.
SPECIFICATION: Bunting
MINIMUM BOOKING: 1 week
BOARDING BRIDGES and Apron Buses
With a total of 8 passenger boarding bridges and 13 apron buses, we can offer you the perfect way to showcase your advertising, well away from the competition. Your message will be given exclusive placement in the most prominent sites on the apron area of Stuttgart Airport. You will reach passengers who are taking off and arriving at all terminals, as well as our guests in the visitors‘ viewing area.
SPECIFICATION: Removable PVC film
MINIMUM BOOKING: Boarding bridges: 1 year Apron buses: 1 month
PROMOTION
DIRECT AND PERSONAL ADVERTISING
Whether it‘s a product launch or a sales promotion: a direct, personal dialogue with the customer is often pivotal! Here too, Stuttgart Airport offers you the perfect location with its well-to-do premium target groups.
MOBILE PROMOTION
Mobile promotion campaigns are ideal for products that need some explanation, for services and for the distribution of giveaways, product samples, flyers or coupons. Utilise travellers‘ waiting times to capture their attention and to communicate your message effectively
MINIMUM BOOKING: 1 day
Power connections and storage surfaces need to be booked and will incur additional charges. Please send us your promotional material in advance (e.g. flyers and giveaways) for approval.
PROMOTION WITH STAND
Increase the visibility of your brand and position your message on one of the promotion points within our terminals for an effective advertising campaign. Benefit from the advantages that the airport can offer, such as the high volume of potential customers and the above-average length of time spent there by passengers and visitors. Any other questions? We would be happy to advise you.
MINIMUM BOOKING: 1 day
Power connections and storage surfaces need to be booked and will incur additional charges. Please send us your promotional material in advance (e.g. flyers and giveaways) for approval, and likewise the building inspection test certificates for any furniture to be used on the promotion stand. Any furniture used on the promotion stand must comply with fire prevention standard DIN EN 13501-1 (B1, s1, d0)
Digital
EVOKE EMOTIONS THROUGH THE MOVING IMAGE
Fast and effective on high-quality screens: the Videowalls, the Digital Departure Network and the Airport InfoNet provide outstanding options for showing ads and running digital campaigns.
DIGITAL DEPARTURE NETWORK
This top location directly after the security check area and in the gate area of Terminal 1 guarantees a high degree of exposure with its 10 screens. Furthermore, we tend to get an especially high percentage of national and international passengers here who have an unusually high level of purchasing power. With this network, you will on average reach around 40,000 passengers per week. Added to this are passengers who arrive in the security check area via Terminal 2, travellers who are visiting the Travel Value Shops or restaurants, and of course employees.
BROADCASTING TIME: 19 hours every day, from 3:30 am to 10:30 pm
VIDEOWALLS
Now your ad will shine out in full brilliance in Terminal 1 too! On a total of five new Videowalls and two advertising screens (Terminal 1), as well as seven video walls in Terminal 3, you can reach all arriving passengers, across the entire baggage reclaim area. Position your message at a high-traffic location.
BROADCASTING TIME: 18 hours every day, from 6:00 am to 24:00 pm
BROADCASTING LOOP: Your ad will appear 650 times per day with synchronized timing (repeat rate approx. once every 1.5 minutes). During transmission, there will be exclusive broadcasting of your ad across the entire baggage reclaim area or in the sub-network for Terminal 1 or Terminal 3.
LENGHT OF AD: 10 or 20 seconds
AIRPORT INFONET
Show your ad on a total of 107 screens – quickly and effectively. Our Airport InfoNet gives you flexibility and provides the best possible coverage. With our five networks, you‘ll benefit from very low levels of wastage (i.e. showing ads to persons who are not part of your target audience). Address passengers in a targeted manner at Arrivals or Departures. Choose between holidaymakers and business travellers. Do you want to conduct a wide-reaching advertising campaign? Then make use of our entire network with all 107 screens.
BROADCASTING TIME: 19 hours every day, from 4:30 am to 11:30 pm
BROADCASTING LOOP: Your ad will appear every 6, 4 or 3 minutes, depending on your booking
LENGHT OF AD: 10 – 45 seconds
Online
ONE CLICK WITH A HUGE IMPACT
Stuttgart Airport is one of Germany‘s top seven international airports. Our website stuttgart-airport.com is therefore very well used. Whether users are in Stuttgart, London or Abu Dhabi – just one click and your offe - ring can reach any target group worldwide: every year more than 3.6 million unique users and around 22 million page impressions. Make good use of our strong online presence to boost your brand!
DESKTOP AND MOBILE BANNERS
The leaderboard will be the first thing that catches the eye of your target group. It‘s right at the top in the browser, placed above all other content, and offers a generous area for advertising. The Wide Skyscraper or Half-Page Banner has prominent placement on the right, next to the content, and always stays visible, even during scrolling („sticky effect“). With the Mobile Medium Rectangle and the Mobile Banner, you remain visible to your target group, even when they‘re out and about. Your message appears both on the Start page and on every other page.
CORPORATE SITE
With these formats, no one will outperform you. And that‘s a promise. Book the most high-traffic pages of Stuttgart Airport’s website exclusively for your brand. An especially high number of page impressions are recorded in the categories „Arri - vals“, „Departures“, „Airport Experience“ and on our Start page. You can‘t get any greater presence than that. Present your company on a grand scale. We can provide you with your own content page. You create your own individual design for this using your own content. Benefit from the high number of visitors and show your brand for an entire year on our popular website. In German and in English and on all digital devices.
STR PLUS - Digital customer program
With STRplus, the state airport has developed a digital customer programme within the Stuttgart Airport app that is aimed mainly at passengers and visitors. Registered customers gain access to exclusive content such as news and service tips, coupons that give them discounts when shopping, and the chance to take part in prize draws and competitions. We can offer you individually tailored advice on the options for advertising in order to ensure that your product gets plenty of attention within the customer program.
STR PLUS-Newsletter
The newsletter for anyone interested in the airport comes out every one or two months and contains news and special offers relating to Stuttgart Airport. Would you like to advertise in the STRplus-Newsletter? The Welcome Coupon promises you a strong presence. The offers are made exclusively by those placing ads and it is sent out to all new registrations. There is also the option of being included in an article within the STRplus-Newsletter