In the opinion of many, advertising forms an integral part of an airport. In the "Airport Stories World" survey, 85 percent of the surveyed international frequent flyers stated that they appreciated airport advertising. Furthermore:
They consider the advertising to be an enrichment and welcome distraction - without advertisements, the airport would be unattractive and bare.
Advertisers have long since realized: Airports are a growing presentation area for brands, and airport advertising offers enormous potential. The "Airport Stories World" survey now shows that passengers too view the combination of airport and advertising as coherent and promising.